With the men off fighting the war, women stepped into the responsibility of producing the goods required for war. They were told by Rosie the Riveter that, “[They] can do it,” and they did.More than that, they looked great doing it. With this new responsibility, there came a new fashion for the commercial scale culture. Women wore clothes of a more practical nature, and pieces such as a head-wrap became an adornment that distinguished you worked — and supported the troops.
Commercial Scale Culture